It aims to analyze the theoretical and psychological structures associated with emotions, clarifying the foundations and rules upon which strategies for shaping emotions are built within a general framework, particularly since the emotions psychological construction is not limited to arousing temporary emotions, but rather contributes to reshaping the psychological structure of individuals and entire social systems. It also explores how media shapes collective emotions and steers public opinion and behavior in specific directions. It examines the impact of this process on both individuals and society, using real-life examples from the Arab world, especially from regions experiencing conflict and political tension, such as Lebanon and occupied Palestine. The research concludes how emotional media discourse is used to influence political paths and public response during crises. It concludes also by stressing the importance of developing critical awareness toward emotional messaging in the media, as its long-term psychological and social effects often outlast the media moment itself.
This calls for critical consciousness of media content and the study of emotional discourse as an authoritarian tool no less dangerous than political and economic tools.
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