Reshaping World Media as Tool of Western Cultural Hegemony: Ms. Zakiya Qoronful

 This is not only at the level of news or entertainment approaches, but also through the production of an integrated civilizational model that serves hegemony and colonialism, based on individualism, consumerism, and neoliberal philosophy. The research begins by analyzing the media as a soft power that consolidates cultural hegemony and opens the way for other forms of political and economic control. 

The research examines the roles of cinema and television as classic tools that contributed to the dissemination of colonial imagination and the dissemination of Western lifestyles. The research then focuses on digital media as a new phase in the shaping of collective consciousness, where algorithms control the formulation of public opinion and direct behavior. It discusses the psychological and social consequences and repercussions of this hegemony, from the perpetuation of consumerism to the erosion of collective identity and the rise of the "one-dimensional man."

In contrast, the research proposes strategies for resistance and media liberation through the recovery of local narratives and the building of alternative cultural alliances, emphasizing that media cannot be neutral, but rather a reflection of the intellectual structure it carries.