Role of Non-Governmental Organizations in Controlling, Directing Entertainment Tools Objectives, Implications

/ الأحد 27 تموز 2025 / Seventh Issue Summary / 1160

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Author : Dr. Sanaa Azouz

This study explores the growing role of NGOs in guiding entertainment tools and social media platforms, within the broader context of global cultural transformations.

It highlights the subtle roles these organizations play in reshaping public consciousness and taste, especially in conservative societies, through partnerships with platforms such as Netflix and TikTok, and supporting content that embraces concepts such as gender, individual freedom, and value diversity.

The study also focuses on the fact that cultural intervention is not spontaneous, but rather linked to international funding networks, relying on influential digital tools like algorithms and short-form content. This results in gradual shifts in the values of youth and increasing societal divisions. It concludes that there are implicit objectives behind the human rights discourse, relating to the re-engineering of local consciousness and the dissolution of collective identities. Additionally, the study discusses the societal and political repercussions, including rejecting reactions, as well as governmental responses ranging from normalization to resistance.

#the_seventh_issue

#the_seventh_issue_summary

#Cultural_Hegemony

#Social_Media

#Soft_Power

#Digital_Entertainment

#Gender_Ideology

#Cultural_Identity

#Human_Rights_Discourse

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