This had to be accompanied by the emergence of a new cultural presence that competes with the existing identity in the Iraqi environment. A number of active Western organizations became active in the Iraqi arena, playing their role in strengthening the concept of hegemony through the space they occupy with the activities and initiatives they undertake, whether directly by themselves or through cooperation with local entities working in this field. This occurred alongside joint efforts between several European countries and the United States in this regard, as a clear expression of the unity of the West, viewed as a system still rooted in expansionist and colonial thought.
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