Based on this, the white master had to be in control of the world’s affairs and peoples. Western racism used literature, art, and media to reinforce the Western view of the "other" as inferior, suspicious, and in a lower status. It also promoted the idea of the white man being the only one capable of creativity, innovation, and building civilization. Western racism succeeded in literature by spreading racist novels. It also succeeded in the field of art by portraying racism through paintings, portraits, statues, and films. The media was also used to serve its racist goals.
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